FOR IMMEDIATE RELEASE
Break Free from Entrepreneurial Overthinking: Jacki Elsom Publishes’ Mind Your Business’
Vancouver Washington, May 21, 2026 — Every stalled decision, every sleepless night replaying worst-case scenarios, every moment of hesitation before a big move traces back to one place: your brain. Yet most business owners spend years mastering strategy, marketing, and finance while ignoring the very organ that runs all of it. Jacki Elsom, a Certified Profession Coach with over a 1,000 hours of experience, finally gives entrepreneurs the owner’s manual they never knew they needed. Her new book, Mind Your Business: A Leader’s Guide to Managing the Mind That Runs Everything, arrives at a time when burnout and indecision have become silent partners in too many small businesses.
The core message of Mind Your Business is simple but transformative: your business cannot outgrow the quality of thinking that directs it. Elsom reveals that the brain’s primary job is survival, not success. This means the same neural circuits that once protected early humans from predators now trigger fear responses to raising prices, firing a difficult client, or launching an untested offer. The book does not ask you to think positively. It invites you to think clearly. Using neuroplasticity, decision frameworks like the Clarity Filter, and daily rewiring practices, Elsom shows you how to turn your mind from a hidden liability into your greatest strategic asset. The major target audience includes entrepreneurs who have built something real but feel stuck in second-guessing, business owners exhausted from making the same decisions over and over, and leaders who want to stop confusing activity with progress.
Elsom’s writing style delivers hard neuroscience with a warm, conversational touch. She never lectures. Instead, she walks you through real client stories, brain maps, and simple exercises that you can start using the same day you read them. The tone feels like a trusted coach sitting across from you, not a professor grading a paper. Each chapter ends with a practical drill that moves insight into action. This approach respects your time while understanding that busy entrepreneurs need tools, not theories.
Mind Your Business is available now at Amazon, all major online bookstores, and major retailers like Barnes & Noble. You can order the paperback or Kindle edition wherever books are sold. The book has already drawn praise from early readers for its no-fluff, science-backed guidance on overcoming chronic hesitation and self-sabotage.
For more information, review copies, or to schedule an interview with Jacki Elsom, please contact:
Jacki Elsom
About Jacki Elsom
Meet Jacki Elsom. She is a Certified Professional Coach with over a 1,000 hours of hands-on experience helping entrepreneurs stop spinning and start leading. Jacki created Mind Your Business because she saw too many talented business owners trapped by their own overthinking. Her coaching style blends real neuroscience with real talk, no fluff, no jargon. She also speaks nationally about turning mindset confusion into clear, confident action. When she is not coaching or writing, Jacki helps her clients make faster decisions, silence the mental noise, and finally trust themselves. Ready to think better? Visit her at https://www.jackigracecoaching.com/ for a free consultation.
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