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UK interest in skiing in Japan has never been higher. Ski Safari’s Japan passenger numbers grew by 32% year on year in winter 2025/26, and are on track to grow by a further 17% for winter 2026/27, while 2026 has also seen record numbers of UK Google searches for skiing in Japan.
In response, Ski Safari is expanding its popular Japan programme, adding Madarao, Naeba and Shiga Kogen for winter 2026/27.