Conflict, rising costs and uncertainty have tested the global travel industry in 2026. Yet demand remains strong, destinations are adapting and investment continues. Speaking to experts on the ground across World Travel Market London 2026, the message from tourism leaders to BTN was one of resilience, resourcefulness and confidence in the road ahead.
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BTN Investigates: Travel’s resilient spirit – an industry looking ahead with confidence at WTM
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Home » BTN Investigates: Travel’s resilient spirit – an industry looking ahead with confidence at WTM
BTN Investigates: Travel’s resilient spirit – an industry looking ahead with confidence at WTM
